History was made in late 2017, when Australia voted ‘YES’ to same sex marriage. And since then, over 6,000 couples have become part of that history by tying the knot. 

To celebrate this moment during Mardi Gras 2018, we created iconic OOH poster campaign that consists of 7 posters. Each poster contains the names of 300 loved up couples, along with a congratulations message from Absolut.

Absolut Love was awarded Best Integrated Marketing Campaign and a Gold for PR Campaign by Drinks International.