Red Cross Calling is the organisation’s oldest and most important fundraising event held annually in March. However, with the on-going COVID-19 pandemic, Red Cross needed to find a safer way to reach Australians.

Our challenge was to re-energise this 72 year-old campaign to ensure the continued support from donators via digital channels to power their charitable efforts in 2021; and to set the campaign up for future success by creating an enduring fundraising campaign platform and mechanism.

Our solution? We pivoted a doorknock appeal called ‘Calling’ into a telethon appeal called ‘Connecting’ using the old and new tech from our smartphones to drive donations.