“Best friends don’t care if your house is clean. They care if you have wine.”

Jacob’s Creek celebrates hosting your friends in the real world.

Sharing the spirit of Australian generosity around the world; we developed a new brand platform ‘A drop worth sharing’. This was a global masterbrand campaign to encourage people to reconnect with what really matters; quality time with loved ones with quality wine over food moments.

I helped lead the development of a new look & feel for Jacob’s Creek to refresh the brand’s image to be modern and contemporary.